Quirky

Quirky
Jule is an accessories boutique, dedicated to ladies who love to shop! Huguenot was asked to develop an identity which combined Jule’s core brand offerings of style and accessibility.

Much more fun than diamonds and pearls, Jule’s offering of costume jewellery demanded a brand which reflected this. The quirky and very pink poodle combines with the magazine masthead style typeface to create the perfect personality.