Innovative
Innovative
To bring something new to the Irish water-drinking population we worked with Coca Cola Bottlers Ireland to launch a range of well-being waters called Deep River Rock Emotions. Our Challenge involved differentiating this brand from core of competitors, and bringing the brand proposition to life. To achieve this we looked beyond the labelling, working hand-in-hand with the bottle manufacturers to develop a new shape, whose very appearance signified health and well-being.
To bring something new to the Irish water-drinking population we worked with Coca Cola Bottlers Ireland to launch a range of well-being waters called Deep River Rock Emotions. Our Challenge involved differentiating this brand from core of competitors, and bringing the brand proposition to life. To achieve this we looked beyond the labelling, working hand-in-hand with the bottle manufacturers to develop a new shape, whose very appearance signified health and well-being.
