Engaging
Engaging
Dairygold Consumer Foods were launching a new range of breakfast meats and required a packaging solution that would work in this competitive market. Our challenge involved leveraging the equity in the Shaws name and designing a packaging solution which brought a sense of tradition and quality to the marketplace. By retaining the Shaws name and granting ’Mr Shaw’ a real visual representation, the packaging was given a genuinely engaging personality.
Dairygold Consumer Foods were launching a new range of breakfast meats and required a packaging solution that would work in this competitive market. Our challenge involved leveraging the equity in the Shaws name and designing a packaging solution which brought a sense of tradition and quality to the marketplace. By retaining the Shaws name and granting ’Mr Shaw’ a real visual representation, the packaging was given a genuinely engaging personality.
